Audience research: Facebook group

The facebook group we set up really helped us in terms of putting ourselves in our target audience´s place.

Most girls were in agreement that the queen bee is goodlooking, popular and rich, and wears nice designer clothes. Alll the girls asked in our facebook group would respond better to the down to earth character than to the queen bee. Some of the reasons for that are that girls watching the film can usually relate to her better, since they are not in the position of the queen bee and the main character is usually nicer.
Many different ideas were mentioned when asked what they expect to happen in a chick flick. Some girls said they would expect a popular girl to fall in love with a geeky boy or an unpopular girl becoming popular. Some girls expect a love story with lots of             drama, but also a bit of comedy.





We asked the invited girls whether they think our mood board represents the chick flick genre well and all of them said they do because there are many typical things in it girls like or expect to be in a chick flick. It also displays a girly girl´s world or ideal world.

We showed a picture of a girl we considered as an actress for the queen bee and asked whether she is typical looking for a queen bee. Everybody said she does, since she is goodlooking and rather attractive.

We also showed opening sequences of two chick flicks and asked for example why they can connect with the main charcater, which character they like the most and what they would expect to happen next.
The audience usually likes the main character the most, because they can identify with her, since she is normal and down to earth.
The answers to those questions help us to set up our own main character.